Have you ever let a benchmark slip by unnoticed? If so, I think you’ll know how I feel.
Some time late in August, I noticed that we were bearing down on a thousand sales of the My Five Minute Yoga Practice iPhone app.
I was excited. One thousand of anything seems like a significant benchmark.
In the summer of 2011, with the help of my student, friend and technical wizard Dom Brecher, I launched a yoga app.
In 11 audio segments, with detailed photos synched to the words, it offers to help you put yoga into your day, in five-minute segments at first, but then, as your time and desire to practice expand, in longer sequences.
Every day I’d check the figures and watch them rise toward the dramatic number.
Then, early in September, when classes started up again, I mentioned the coming benchmark to Jen, who is married to Dom.
“Oh,” she said, “that happened a while ago.”
I have no doubt that Dom keeps better sales records than I do, so I believed her. I’d been waiting for another 25 sales, and here we were, already at 1011.
I confess to a slightly deflated feeling. But it was also September, and very, very busy.
Now that the autumn recalibration of life has settled, and in Canada, at least, we’ve devoted a weekend to Thanksgiving, I’d like to celebrate, and give thanks at the same time.
It’s not going to be on the scale of the fireworks display above.
This is cool for two reasons: massage balls are an integral part of one of my favorite ways to start a practice session – click through to see a video on exactly how it goes.
And once you have them, you’ll find yourself trying out other ways to let those soft little spikes release your muscles: hips anyone? IT bands?
One of the things that delights me most about the five-minute yoga app is the extraordinary range of places it goes to.
I expected to see it used in Canada, the U.S., Great Britain, Australia and New Zealand – all English speaking places where yoga is alive and thriving.
But imagine my delight to learn that it’s also being used by people in: Switzerland, Russia, France, Germany, Hong Kong, Norway, Ireland, Denmark, Finland, Santa Lucia, Saudi Arabia, Spain, the Netherlands, Indonesia, Austria, Italy, Japan, Peru, South Africa, Belgium, Portugal, Thailand, Sweden and Qatar. (The sales record shows the country for each app purchased.)
So in the spirit of yoga wherever in the world you practice, here’s what to do if you’d like to win a set of massage balls.
Answer this question: what’s the most exotic place you’ve ever struck a pose? Bonus points if you can provide a photo.
Let me know if you have any problems with entering – I’ve never tried Rafflecopter before, so I’m nervous.